Westmead, Pinetown, South Africa
Closing Date: 30 August 2024

In this role, you’ll support the marketing manager, contributing to daily activities aligned with the company’s long-term marketing strategy. The ideal candidate should be passionate about marketing and technology, possess multitasking abilities, and have a keen eye for detail.

Key responsibilities include maintaining the company website, managing all social media platforms, and overseeing creative content. Requirements include at least four years of experience in a similar role and a relevant tertiary qualification. Strong layout and typographic skills, accuracy, and the ability to meet deadlines under pressure are essential.

Digital

• Research and evaluate the latest trends and techniques.
• Plan and execute comprehensive digital marketing strategies, covering SEO, marketing database, email, social media, Google Ads, WhatsApp, and potential new channels.
• Design and oversee the entire digital marketing strategy, social media, email marketing, the company website, and marketing databases.
• Develop, build, and maintain a strong social media presence to generate qualified leads.
• Maintain a consistent look and feel to effectively communicate the company’s brand and image across all digital platforms.

Website / Online B2B

• Have a good understanding of WooCommerce and the backend functionality of a word press website.
• A basic understanding on integration between WooCommerce and ERP system.
• Able to work with 3rd party services providers to troubleshoot issues.
• Experience working with sales team with regards to order integrations and commitments.
• Able to manage multiple systems and streamline problems on the B2B website
• Understanding of Component-based design.
• Collaborating with developers and ERP support team to implement design changes and new features as and when required.
• Set up and optimize Google AdWords campaigns.

Social Media

• To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar.
• Boost Posts – identifying the correct audience.
• Create and curate compelling content for various social media platforms, including but not limited to Facebook, Instagram and LinkedIn.
• Engage with the online community and respond to comments and messages in a timely and professional manner.

Email Marketing

• Manage and maintain the customer database particular focus on email marketing and growing the customer database.
• Improve email visibility and conversions, including keyword research and optimisation.

Reporting

• Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) and compile a monthly report.

General Marketing Activities

• Assist with the planning and execution of promotional events and trade shows.
• Keep abreast of and implement the latest digital solutions for corporate and product marketing and communication.
• Ensure content is brand aligned and aligned to customer journey.
• Compiling and editing content for digital platforms, balancing both product and corporate content in line with the Marketing and Communication strategy.

Qualifications and Requirements

• Bachelor’s degree in marketing, communications, digital or a related field.
• Proven experience as a digital marketing specialist or similar role.
• Excellent communication and interpersonal skills.

Work Experience

• Four years’ experience in the field as a Digital marketing Specialist & content development.

Knowledge and Skills

• Digital Marketing -full understanding.
• Proofreading, editing, and efficient grammar abilities are essential.
• MS Office: Word, PowerPoint, Excel, and Outlook (Intermediate skills are essential).
• Comprehensive understanding of paid ads and Google Ad words, SEO and data analytics.
• Social media such as Facebook, Instagram, WhatsApp, TikTok and Website management.
• Able to give feedback and generate reports on campaigns underwent.
• Understanding of social media and which platforms will give the group the best value.
• Fully equipped to propel the group forward through digital marketing and campaign management.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Creative thinking and the ability to generate innovative ideas.
• Knowledge of graphic design and video editing is a plus.
• Must have valid Driver’s License with Own Transport.

Please take note: If you have not been contacted within 14 days, please consider your application unsuccessful.